Problem Statement
Many coffee enthusiasts struggle to find a convenient and efficient way to order their favorite brews, track their orders, and engage with a community of like-minded individuals. Existing coffee apps lack comprehensive features that cater to the diverse needs of coffee lovers, including online ordering, delivery, takeaway options, order tracking, and a dedicated community platform.
Goal Statement
My goal is to create Brew Buddy, a comprehensive coffee app that not only simplifies the coffee ordering process but also enhances the overall coffee experience by providing features like online ordering, delivery, takeaway options, order tracking, and a vibrant community platform for coffee enthusiasts to connect and share their passion.
USER RESEARCH
To gain a deep understanding of user needs and frustrations related to coffee experiences, we conducted foundational research and interviewed 5 participants. This research aimed to identify potential users, unveil coffee ordering trends, and uncover pain points. Through analyzing interview feedback, we gained valuable insights into the desires and challenges faced by coffee enthusiasts. Here are the interview questions:
How often do you order coffee from cafes or coffee shops?
What factors influence your decision when choosing a coffee app or platform for ordering?
What features do you find most important in a coffee app?
Have you faced any challenges while ordering coffee online or tracking your orders?
How likely are you to engage with a community of coffee enthusiasts within a coffee app?
User pain points
Lack of a comprehensive coffee app offering multiple features like online ordering, delivery, takeaway options, order tracking, and community engagement.
Difficulty in tracking orders and staying updated on delivery status.
Limited opportunities for interacting with other coffee lovers and sharing experiences.
USER PERSONA